“We are a boutique consulting firm committed to making innovation actionable!”


In 2011, Dr Claude Diderich, founded Diderich Consulting with the goal to advise financial services companies on improving their investment and risk management capabilities. Over the years, we have increasingly been sought after for our expertise in business model innovation and our understanding of digital technologies, leading a shift in our advice focus towards innovation and strategy in a digital age

Late 2018, Claude rebranded the firm innovate.d, aiming at becoming a premium address for expert advice on business model innovation, strategy design, and digital transformation for services firms. Through our vision of shaping the future, rather than being overrun by it, we at innovate.d focus on helping our clients make innovation actionable – transforming creativity into practical value

At innovate.d we offer our clients a wide portfolio of customized solutions based on methodology and/or subject matter expertise, ranging from the acclaimed Think Tank your Business ModelSM solution, through moderating creativity workshops, facilitating design thinking based projects, modernizing business models that are on the verge of expiring, designing and implementing innovations, and helping understand and unleash the value of technologies, to supporting digital transformation initiatives. Though we provide value in diverse areas of expertise, all our solutions rest on a partnership-based collaboration with our clients and are solely driven by results


Dr Claude Diderich
Managing Director

Dr Claude Diderich is a strategy consultant specialized in design thinking based business model innovation. He has more than 20 years of experience in business model innovation, strategy design and implementation, products and services development, business architecture optimization, and digital transformation. Through the years as a consultant, Claude has worked with numerous firms and advised them on improving their profitability through creativity and innovation in a digital age

Claude is the founder and managing director of innovate.d, a consulting boutique focused on innovation, strategy, and digital transformation advice for service firms. Prior to founding innovate.d in 2011, Claude worked in senior roles at Credit Suisse, UBS, Bank Julius Bär, and Deloitte Consulting

Claude holds a doctor ès sciences and a masters in computer science engineering from the Swiss Federal Institute of Technology in Lausanne, a certificate of advanced studies in strategy from the University of St. Gallen, and a specialization certificate in design thinking and innovation from the Darden Business School, University of Virginia. He is a certified EFFAS Financial Analyst and Portfolio Manager (CEFA), FRM certified, a certified New Product Development Professional (NPDP), and a certified Project Management Professional (PMP). He is also a certified facilitator in the LEGO® SERIOUS PLAY® method. Claude is a member of the Strategic Management Society, the Academy of Management, and serves as a member of the editorial review board of the Journal of Business Models




At innovate.d, we believe that strong methodological combined with subject matter expertise is key to success. To offer our clients the best possible advice, we collaborate with a network of dedicated experts sharing our values. All our external expert partners have between 15 and 30 years of experience in each of their specialties. Putting our clients first, we at innovate.d take full responsibility for the quality of the contributions of our external experts