We aim at being the premium address for expert advice on business model innovation, strategy design, and digital transformation that service firms turn to. Through our vision of shaping the future, we support our clients making innovation actionable – transforming creativity into practical value. We believe in design thinking as the ecosystem of choice for developing creative human-centered solutions that are desirable, feasible, and viable. We deliver value to our clients by applying our expert advice in a customized way to address their unique needs. By collaborating with our clients in a partnership way, we ensure lasting benefits. We believe in value-based fees, focusing on results, rather than efforts



We believe that creativity, combined with analytical rigor, is at the heart of successful problem solving


We apply the design thinking method to solve our clients’ innovation, strategy, and digital challenges and help them shape their future


We believe that expertise is key to designing solutions that deliver real value


We collaborate with a select group of subject-matter and method experts to create value based on an in-depth understanding of the challenge at hand


We believe in collaboration on a partnership basis to ensure sustainability of achieved benefits


We partner with our clients at the most senior level to ensure seamless implementation of our advice avoiding unnecessary frictions


We believe that advisory compensation should be directly linked to the value delivered


We offer our services at an all-in professional fee related to the value of the results targeted, avoiding the conflict on interest inherent in billable hours


We need structure to unlock creativity –  a disciplined process that supports us toward new ideas, new prototypes, and ultimately new solutions that shape the future. We apply design thinking as our innovation ecosystem of choice for solving wicked business problems

At the heart of the design thinking innovation ecosystem is a four-step human-centered, iterative method for creative problem solving that draws from the designers’ and architects’ toolkits by integrating

  1. the needs of people, including customers – ensuring desirability,
  2. the possibilities of available capabilities, including technologies – ensuring feasibility, and
  3. the requirements for business success, that is, profitability – ensuring viability of the solution.

By applying design thinking to problem solving, we take a different approach to looking at the world. We focus on “doing in a collaborative way,” rather than “planning in corner offices”. By learning from creative people, we develop solutions in an incremental way. At the core of design thinking stands abductive reasoning, starting with a set of abstractions and seeking for the simplest and most likely solution. The initial solution is improved upon through inference towards a great solution. Unlike deductive reasoning, abductive reasoning does not assume that the solution is contained in the premises of the problem. It is based on Einstein’s saying, “We cannot solve our problems with the same thinking we used when we created them.” By observing customers in their natural environment, learning through synthesizing, prototyping, and testing ideas, we ensure that our developed solutions pass the reality test and provide value to our clients





Design thinking is more than just a problem-solving method, it is a problem-solving ecosystem fostering innovation. It is an ecosystem that defines the design thinking culture through three key traits,

  • a design team, composed of members, exhibiting diverse traits and bringing a varied expertise and experience to the table,
  • a location where the team can be creative and thrive, sometimes a garage, a loft, or a lab, and
  • a method and associated frameworks supporting the creative process by giving it structure, focusing on combining divergent and convergent thinking.

Using design thinking, we make problem solving tangible to practitioners. We focus on those aspects that matter most, simplify understanding and promote participation. We develop reasonable solutions in a much shorter time, when compared to classical approaches