STRATEGY
“The essence of strategy is choosing what not to do”
— PROF MICHAEL PORTER, Harvard Business School
CHALLENGE AT HAND
Traditionally, strategy development methods rely on theoretical frameworks combined with lengthy data gathering and analysis. Being dogmatic and delivery oriented, they often do not integrate stakeholders in a participatory way. Resulting strategies often fail to meet expectations and, at worst, result in a 500+ page binder that never gets implemented
Strategy is about placing bets and making informed choices – deciding what to do and what not to do, where to compete and where not, and what value to offer at what price to whom. Strategy is about designing a business model that is desirable (customers are interested), feasible (the firm can deliver upon the promises made), and viable (the offering can be produced and sold at a profit) and that can succeed in a competitive environment. Strategy is about increasing the odds of success
FOUR REASONS WHY TO PARTNER WITH US ON STRATEGY
Innovative
We believe business model innovation is the foundation of any successful strategy …… ensuring its desirability, feasibility, and viability in a competitive environment
Incremental
We prototype ideas using intuition and follow an abductive reasoning approach …… improving upon an initial design through inference towards a great strategy
Integrative
We engage with stakeholders in a participatory way during the strategy process …… maximizing their contribution to success and ensuring readiness to change
Inspirational
We understand that strategy is about differentiating in a competitive environment …… by using game theory to anticipate how competitors may react to disruptive change
OUR STRATEGY EXPERTISE AT YOUR SERVICE
We at innovate.d
have developed a design thinking based strategy development process to succeed in an ever faster changing business environment. Our latest book, Design Thinking for Strategy: Innovating towards Competitive Advantage, to be published by Springer Verlag, presents our approach towards crafting novel strategies that satisfy real customer needs, exploit the capabilities of the firm, and integrate the requirements to ensure financial success
We advise our clients on numerous strategic topics on their path to sustainable and profitable growth
OUR APPROACH TO STRATEGY DESIGN AND REVIEW
Our design thinking based strategy review and development approach focuses on reducing the complexity early on by iteratively observing and learning. We use an enhanced variation of the Business Model Canvas framework as our primary design and communication tool. Through prototyping target business model ideas using intuition and validating them using experiments with real customers, implementable results that work are derived
TYPICAL CLIENT IMPACTS
Although most of our clients value our confidentiality, some of them allowed us to showcase in an anonymized way what we helped them achieve