The LEGO® SERIOUS PLAY® method is a creative process designed to enhance problem solving based on experimentation. It has been developed to support creativity in a business environment. It supports a hands-on, minds-on learning approach and produces a deeper, more meaningful, understanding of the challenge at hand which leads to superior solutions.
Through the four-step facilitated building, thinking, and communicating process, the LEGO® SERIOUS PLAY® method supports participants solving business challenge, using models, metaphors, figures of speech, and narratives in a collaborative workshop setting. Participants develop solutions by building models using LEGO® bricks and mini figures in a flow of intense playing. Through building metaphors of their ideas, participants discover the root causes of the problem effectively and come up with adequate solutions. In addition, sharing the meaning of the models built with other participants, fosters creativity in a way that cannot be unleashed using other problem-solving techniques.