“You can learn more about a person in an hour of play than you can from a lifetime of conversation”

— attributed to PLATO, philosopher


Leaders, managers, and executives are often confronted with wicked problems – problems that are challenging to solve because of incomplete, contradictory, and changing requirements. In addition, cultural aspects often play an important role in addressing these challenging problems. Traditional analytical problem-solving methods fail to solve these problems in an efficient and effective way. One reason for this is that the solution is not contained in the premises of the problem. Indeed, Einstein’s saying, “We cannot solve our problems with the same thinking we used when we created them.” expresses the challenge to overcome. In addition, relying on 1-D tools, like speech or text, or 2-D tools, like graphics or photos, fails to address the multi-dimensional nature of the problem at hand


The LEGO® SERIOUS PLAY® method is a creative, experimental process designed to enhance problem solving. It has been developed to support creativity and innovation in a business environment. Based on research showing that hands-on, minds-on learning produces a deeper, more meaningful understanding of the challenge at hand and potential solutions, the LEGO® SERIOUS PLAY® method deepens the problem-solving process and supports an effective dialogue

Through a four-step facilitated building, thinking, and communicating process, the LEGO® SERIOUS PLAY® method supports participants solving their unique business challenge, using models, metaphors, figures of speech, and narratives in a collaborative workshop setting. The workshop participants develop solutions by building models using LEGO® bricks and mini figures. Participants solve problems in a flow of intense playing, rather than through a long-term rational pre-design process. Building models allows participants to apply their knowledge and imagination much more efficiently than traditional ideation techniques do. Through building metaphors of their ideas, participants discover the root causes of the problem more effectively and come up with adequate solutions. In addition, sharing the meaning of the models built with other participants, allows getting to a deeper layer of understanding that cannot be unleashed using other problem-solving techniques



All our LEGO® SERIOUS PLAY® workshops are moderated by Dr Claude Diderich who is certified in designing and facilitating workshops with the LEGO® SERIOUS PLAY® method by the Association of Master Trainers in the LEGO® SERIOUS PLAY® method


Our Fostering Creativity Using The LEGO® SERIOUS PLAY® Method offering provides you with

  • a framework for engaging in a rich dialogue about solving wicked problems,
  • a sophisticated means for developing and communicating innovative ideas, and
  • a method supporting the design and sharing of meaningful business solutions.

The LEGO® SERIOUS PLAY® method provides you with a 3-D printer of your mind

Why not get in touch for a first non-committal discussion to find out if our fostering creativity using the LEGO® SERIOUS PLAY® method can help you?



LEGO, SERIOUS PLAY, the mini figure, the brick, and knob configurations are trademarks of the LEGO Group, which does not sponsor, authorize, or endorse this offering