DESIGN THINKING FOR STRATEGY

Design Thinking for Strategy

Design Thinking for Strategy

Innovating towards Competitive Advantage

Author: Dr Claude Diderich | innovate.d llc | Richterswil, Switzerland

  • Design Thinking for Strategy describes a unique practical approach for developing innovative business strategies using design thinking
  • Design Thinking for Strategy helps analytical minded strategy and innovation enthusiasts develop business strategies that work
  • Design Thinking for Strategy illustrates a field-tested strategy-development method with real-world examples and forward-looking ideas that readers can relate to and directly apply

ABOUT DESIGN THINKING FOR STRATEGY

The business environment is changing more rapidly than ever before, and new business ideas are emerging. Design Thinking for Strategy: Innovating towards Competitive Advantage discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage.

Design Thinking for Strategy guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them.

Uniquely applying insights from design thinking to strategy, Design Thinking for Strategy is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.

PART I – THE CONCEPTS AND THEORIES BEHIND INNOVATIVE STRATEGY DESIGN

Chapter 1 – Understanding the need for a new approach to strategy development

Chapter 2 – Recognizing key insights that make design thinking valuable to strategy

Chapter 3 – Revisiting the business model canvas as a common language

PART II – A STRUCTURED APPROACH TO STRATEGY DEVELOPMENT

Chapter 4 – Gaining a collective understanding of the strategy development challenge

Chapter 5 – A novel strategy development process based on design thinking

PART III – LAYING THE FOUNDATION FOR A SUCCESSFUL STRATEGY

Chapter 6 – Understanding the industry environment and its implications to strategy

Chapter 7 – Choosing a tangible strategic focus rather than building upon an abstract vision

PART IV – ITERATIVELY DEVELOPING THE BUSINESS MODEL UNDERLYING THE STRATEGY

Chapter 8 – Gaining insights by observing target customers in their natural environment

Chapter 9 – Understanding target customers and their jobs-to-be-done through learning

Chapter 10 – Shaping the strategy by designing business model prototypes

Chapter 11 – Managing uncertainty through experiment-based validation

PART V – EXPOSING THE DESIGNED STRATEGY TO THE COMPETITIVE ENVIRONMENT

Chapter 12 – Exploiting findings from game theory to succeed in a competitive environment

Chapter 13 – Laying the groundwork for strategy implementation through stakeholder focused communication

ABOUT THE AUTHOR

Dr. Claude Diderich is an innovation, strategy, and digital transformation consultant specialized in design thinking-based business model innovation at the consulting company innovate.d, which he founded in 2011. He has over 20 years of experience in strategy development and business model innovation, with special focus on design thinking. His expertise spans from creating innovative strategies, modernizing business models, launching new products, managing product portfolios, developing target operating models, as well as implementing novel technologies.  Claude has worked with diverse firms and advised them on improving their profitability through creativity and innovation in the digital age.

Claude holds a doctor ès sciences and a master in computer science engineering from the Swiss Federal Institute of Technology in Lausanne, a certificate of advanced studies in strategy from the University of St. Gallen, and a specialization certificate in design thinking and innovation from the Darden School of Business, University of Virginia. He is a member of the Strategic Management Society and a member of the editorial review board of the Journal of Business Models. Since 2015, he is a senior mentor to University of Virginia’s Darden School of Business online design thinking program.

ORDER LINKS

Please use any of the following links to pre-order your personal copy of Design Thinking for Strategy: Innovating towards Competitive Advantage. This allows us to track in an anonymous way how you found out about our book and where you prefer to shop.

Amazon U.S.A.inov.at/dts-com
Amazon United Kingdominov.at/dts-uk
Amazon Germanyinov.at/dts-de
Amazon Franceinov.at/dts-fr
Amazon Spaininov.at/dts-es
Amazon Japaninov.at/dts-jp
Springer (all countries)inov.at/dts-sn

If you intend to buy the book, please DO pre-order it before November 25th, 2019, as this will drive the book’s ranking as all pre-orders are counted as purchases on the release date, in addition to taking advantage of our promotional offering.

PROMOTIONAL OFFER

When you order your copy of Design Thinking for Strategy: Innovating towards Competitive Advantage, prior to November 25, 2019 on Amazon or Springer using any of the links above, we offer you:

For one book purchase

Participation in a free one-hour teleconference on Friday, January 10th, 2020 at 17:00 GMT+1 covering the book’s messages and answering your pre-submitted questions (a recording will be made available if you cannot attend).

For two to five books purchases

In addition to participation in the free one-hour teleconference, 15 minutes one-on-one Q&A session on the contents of the book and its application via phone or Skype.

For six to ten books purchases

In addition to participation in the free one-hour teleconference, a free one-hour personal coaching-call on design thinking and its application to addressing strategy in your firm by phone or Skype.

For more than ten book purchases

In addition to participation in the free one-hour teleconference, a free, face-to-face, half-day meeting for you and up to two colleagues from your firm in Zurich, Switzerland (or any other location of your choice, if you are covering Claude Diderich’s travel costs) at a date convenient to you and Claude Diderich during the first half of 2020 discussing the book and its implications for you and your firm.

HERE’S HOW THIS WORKS

Order your copy of Design Thinking for Strategy: Innovating towards Competitive from Amazon or Springer using any of the above links (and only through these links).

After you place your order, come back to this page and enter your name, email address, and a pdf copy confirming order.

BOOK PROMOTIONAL OFFER REGISTRATION

You understand that during the transfer of data via this contact form, your data will be transmitted unencrypted to innovate.d.

You may alternatively send your name, e-mail, and proof of order to us by encrypting your message with our OpenPGP public key, which can be accessed on hkp://eu.pool.sks-keyservers.net, and sending it to info@innovate-d.com. The fingerprint of our public key is 94BA B6EF 668C 558C 4988 955D B467 8128 592C 11EA.

Offer ends November 24, 2019