DESIGN THINKING FOR STRATEGY
Design Thinking for Strategy
Innovating towards Competitive Advantage
Author: Dr Claude Diderich |
innovate.d llc | Richterswil, Switzerland
- Design Thinking for Strategy describes a unique practical approach for developing innovative business strategies using design thinking
- Design Thinking for Strategy helps analytical minded strategy and innovation enthusiasts develop business strategies that work
- Design Thinking for Strategy illustrates a field-tested strategy-development method with real-world examples and forward-looking ideas that readers can relate to and directly apply
ABOUT DESIGN THINKING FOR STRATEGY
The business environment is changing more rapidly than ever before, and new business ideas are emerging. Design Thinking for Strategy: Innovating towards Competitive Advantage discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage.
Design Thinking for Strategy guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them.
Uniquely applying insights from design thinking to strategy, Design Thinking for Strategy is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.
PART I – THE CONCEPTS AND THEORIES BEHIND INNOVATIVE STRATEGY DESIGN
Chapter 1 – Understanding the need for a new approach to strategy development
Chapter 2 – Recognizing key insights that make design thinking valuable to strategy
Chapter 3 – Revisiting the business model canvas as a common language
PART II – A STRUCTURED APPROACH TO STRATEGY DEVELOPMENT
Chapter 4 – Gaining a collective understanding of the strategy development challenge
Chapter 5 – A novel strategy development process based on design thinking
PART III – LAYING THE FOUNDATION FOR A SUCCESSFUL STRATEGY
Chapter 6 – Understanding the industry environment and its implications to strategy
Chapter 7 – Choosing a tangible strategic focus rather than building upon an abstract vision
PART IV – ITERATIVELY DEVELOPING THE BUSINESS MODEL UNDERLYING THE STRATEGY
Chapter 8 – Gaining insights by observing target customers in their natural environment
Chapter 9 – Understanding target customers and their jobs-to-be-done through learning
Chapter 10 – Shaping the strategy by designing business model prototypes
Chapter 11 – Managing uncertainty through experiment-based validation
PART V – EXPOSING THE DESIGNED STRATEGY TO THE COMPETITIVE ENVIRONMENT
Chapter 12 – Exploiting findings from game theory to succeed in a competitive environment
Chapter 13 – Laying the groundwork for strategy implementation through stakeholder focused communication
ABOUT THE AUTHOR
Dr. Claude Diderich is an innovation, strategy, and digital transformation consultant specialized in design thinking-based business model innovation at the consulting company innovate.d, which he founded in 2011. He has over 20 years of experience in strategy development and business model innovation, with special focus on design thinking. His expertise spans from creating innovative strategies, modernizing business models, launching new products, managing product portfolios, developing target operating models, as well as implementing novel technologies. Claude has worked with diverse firms and advised them on improving their profitability through creativity and innovation in the digital age.
Claude holds a doctor ès sciences and a master in computer science engineering from the Swiss Federal Institute of Technology in Lausanne, a certificate of advanced studies in strategy from the University of St. Gallen, and a specialization certificate in design thinking and innovation from the Darden School of Business, University of Virginia. He is a member of the Strategic Management Society and a member of the editorial review board of the Journal of Business Models. Since 2015, he is a senior mentor to University of Virginia’s Darden School of Business online design thinking program.
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