innovate.d in Richterswil, Switzerland. He has more than 20 years of experience in strategy development, business model innovation, product development, investment process design, business process optimization and technology. Outstanding user experience (UX) design leads to superior conversion rates from both new and existing customers. To achieve such outcomes, firms must understand how their customers think, define value, [...]
Design thinking is the customer-centric problem-solving approach best suited for addressing wicked challenges. Digital transformation is the wicked challenge of adapting business models to the digital future by focusing [...]
According to management guru Peter Drucker, companies must innovate, or they will die. Innovation is a challenging concept with diverse definitions, and most of them focus on what innovation is [...]
Service firms face the challenge of how to best deliver their solutions to their customers. Successful firms implement a cultural model that focuses inwards on specific expertise-based roles and outwards [...]
Tactical problem-solving is no longer sufficient to thrive in an increasingly ever-changing world. Managers need to acquire the craftsmanship of thinking strategically to succeed. They must align their mindset to [...]
Customer segmentation is a key business tool, not only in marketing. It contributes to the efficiency and effectiveness of a firm by grouping customers who exhibit common traits and [...]
Managers are turning ever more frequently to artificial intelligence (AI) to solve problems that are hard to tackle with algorithmic approaches. But AI is not successful at solving all [...]
Strategy formulation involves multiple dimensions, including identifying customer segments, selecting products and services to offer, and obtaining the required resources and skills to execute the strategy. Common strategy development processes [...]
Cloud computing has become one of those buzzwords found on the mouths of many senior executives. When listening to the sales pitches, especially from the big cloud vendors, people may [...]
Implementing a digital transformation initiative is challenging; failure is prominent. Organizations typically take a firm-centric approach to change, focusing on technology in search of a problem to solve. This leads [...]
