Richterswil, Switzerland, December 3rd, 2018 – Dr Claude Diderich, managing director for innovate.d announced this week that the company Diderich Consulting has officially changed its name to innovate.d as of December 3rd, 2018 Dr Diderich explained that the new name reflects the evolving focus of the company towards business model innovation, strategy design, and digital transformation, adding, “we want our name to better reflect the value we offer to our clients – making innovation actionable”. When asked about the meaning of the letter d in the new company name, he replied “That is left to your creativity. It stands for what you want it to stand for!”